Are you planning to establish a new website? Do you want to increase the number of people who see your videos? Do you want more people to see your content? Are you wondering how to get the most traffic to your website? Then this post will undoubtedly be of use to you, as it will educate you on how to improve website traffic.
The majority of businesses, you see, do not have a traffic problem. In reality, in the online world, traffic is one of the easiest things to come by. However, you may have an authority issue, and this post will teach you not only how to boost website traffic but also how to enhance your authority in the process.
But, please understand, this is not a "push-button-get-traffic" system or method. It does need a lot of effort and commitment. These five traffic sources, on the other hand, will provide you with long-term rewards. The essential strategy here is to assist your audience where they are gathered, to fulfill their wants for free, and then to increase your significance and notoriety from there.
Let's get started!
First and foremost, you must
Traffic that is highly focused can be utilized for a variety of objectives. It may help you improve your list size and raise exposure for your charity cause by generating purchases and increasing conversions on your website. However, before you get "out there" and start using these strategies, you need to have a few things in place.
As you may be aware, having a sales funnel/lead collection system in place is essential. Otherwise, visitors will come to your page, think it's amazing, and then leave. Isn't that something you don't want? You must multiply your efforts for this strategy to be effective both now and in the future.
So, if you don't have a lead capture mechanism, opt-in bait, or offer that visitors can acquire for free by providing their email address, you should put one in place right away.
The second step is to have a retargeting pixel in place. It doesn't matter what sort of traffic source or tactic you choose, 90% of the individuals that visit your website will not take action. So, how can you interact with the 90% of visitors who are likely to forget about your products in the next 10 minutes, if not seconds?
This is where retargeting can help. You'll need a retargeting/remarketing pixel in place to deliver adverts to those folks later on. It doesn't matter if you haven't planned a pay-per-click (PPC) campaign soon. With that pixel in place, you'll be able to grow both your "cookies list" and your email list (provided you implemented step one).
This post will teach you how to produce them now that you can keep engaging with your potential clients after they've left your website. So let's get this party started.
Top 5 Favorite Sources of Traffic with SEO
My background in marketing is mostly focused on search engine optimization (SEO). While I still do a lot of SEO and like this kind of traffic, I've shifted my focus from backlinks/rankings to traffic/conversions over the years. That's why I'm not included SEO in this. If you're interested in SEO, though, this advice will come in handy because you can earn a lot of high-quality backlinks from it. So continue reading.
The fundamental concept here is that you'll be actively looking for places where your prospects congregate. You'll go to them instead of them going to you. You'll do market research and identify virtual locations where individuals have the need that your product or service addresses, and you'll be assisting them in meeting those requirements for free.
As a result, your authority will rise, your traffic will increase, your subscribers will be considerably more engaged with your emails, and you will be able to sell a lot more with less work. In other words, you put in the work early and enjoy the rewards later. This is how you advertise your brand in a way that is ethical, long-lasting, and focused on the long term.
let's see the traffic sources...
1. Forums and discussion boards
Discussion boards and forums are gold mines. You may discover a LOT of individuals discussing things that they are passionate about on one website. In fact, some forums and forum users are outright zealots about a certain topic or niche. Consider motorcycles, survival, model trains, trail running, and all of the other hobbies that individuals like.
That's where you and your business should be. Discussion forums are an excellent method to assist others while also establishing your authority and include a call to action, such as in your profile or signature. This tactic is so effective that I've used it to launch whole websites, businesses, and services.
Once you've created an account, identify yourself and begin assisting others in the topics in which you can engage. You could create "The Ultimate Guide for XYZ" if you're feeling similarly motivated. This may have a significant influence on your business because the forum members value such guides. But remember to be courteous; if you try to "siphon" visitors back into your website, you'll be blacklisted.
2. Groups and communities
In the same way that forums may help you develop your authority, traffic, and audience, communities and groups can help you do the same. In this situation, you'll be using and bringing traffic to your site by leveraging the traffic that a platform already has (such as Google Plus Communities, Facebook Groups, and LinkedIn Groups).
The method is still valid. Help others, engage in discussions, and cultivate ties with the group's leaders and important members. After all, this is supposed to be enjoyable! Exclusive discounts, material, and articles have also proven to be quite effective. Being involved in a large group on Facebook, for example, might result in a flood of new friend requests. Google Plus and LinkedIn are in the same boat.
Admins, moderators, and users are just as possessive of their platforms as they are of their forums. And, for the most part, they are sick of combating spam. So if they suspect you of having any type of "Faking," you'll be fired. Traffic will come if you build your profile, be honest, and offer your knowledge.
3. Comments on the blog
This is still a very effective approach to get a lot of focused traffic to your website. Many SEO specialists and marketers, on the other hand, don't employ this because they're afraid of a "Google slap." The truth is that when comments are made in large numbers and automatically, they may become a pain, and Google doesn't like that. But I'm referring to thoughtful comments on relevant sites, not the usual automated nonsense that you could find yourself regulating if you own a blog (WordPress mostly).
To locate amazing sites to comment on, I just follow notable individuals on social media and leave a few words on their articles with insights, advice, and appreciation. You may also utilize a site like Alltop.com or Buzzsumo.com to locate the most popular blogs in your industry. Always remember to be courteous to the blog's author and audience—help first, sell afterward.
Most commenting systems will allow you to include a link in your profile. This may be used to redirect users to a relevant article or perhaps a lead magnet on your website.
(I accept every link related to the visitor business unless he doesn't spam or fake others!)
4. Outreach and guest posting
Many marketers dislike guest posting since it is time-consuming. You must not only pitch the blog owner on the prospect of being featured there, but you must also create the piece, get it accepted, edit it, and so on. And not everyone is a fan of the printed word. The benefits in terms of traffic, power, and connections, on the other hand, are incalculable.
Also, notice how I mention "Outreach" concerning this technique? It doesn't have to be a written guest post; there are various ways to provide content to someone else's site. Can you record a podcast episode or produce a brief video? Are you able to create infographics for the blog? Could you curate some current events and provide your perspective? Is it possible for you to do a live broadcast with the blog owner?
I like to think of a possible partnership as a win-win situation. This is also a good way to develop long-term partnerships. I normally look for sites that not only have a lot of traffic but also have a brand, an owner, and a product that I'm interested in (like Infusionsoft, which I've been using for a long time!). I also like communicating with the writers of such blogs. These connections have resulted in some of the most successful collaborations and joint ventures.
Make sure your article, video, podcast, or infographic is of the highest quality. Some marketers may tell you that their finest material can be found on third-party websites rather than their own. This is a smart method that, when paired with certain retargeting and lead capture strategies, will help you increase your subscriber base like nothing else. Plus, you may utilize those delicious logos on your "as seen in" profile (with permission, of course).
5. Publications
One of the most underutilized traffic generation tactics is press releases. I've seen an increase in traffic, subscribers, and revenue every time I've submitted a press release for syndication. Press releases are also beneficial to SEO since they may quickly generate a large number of branded backlinks from authoritative sources. While this isn't completely free, I couldn't leave it out of the guide because it may be a very effective (and affordable) way to generate visitors.
So, how can you make press releases work for you? First and foremost, you'll need someone to draft your press release. To be approved by media outlets, they must follow a specified structure and content. They must also be written in journalistic and newsworthy style. Many writers on Upwork.com are willing to assist you with your press release.
Following that, you must submit it. There are a variety of services available, but I've been using Roufaa for as long as I can remember. I'm not linked with him, but his services are exceptional, and I continue to suggest them. Some press release submission services might be costly, but Hughes' team will write and send your press release for a fraction of the cost.
For the SEO nerds out there, make sure your backlinks include branded URLs as anchor text. You may also include links to other social profiles (such as your Twitter account, YouTube channel, and the link) to encourage others to follow you on social media.
Read also: Is Herculist Plus the best Email Marketing Tool in 2021?
Last Results
You may then go out and pull in as many visitors as possible once you've established your base (i.e., your website taking emails and dropping cookies). These approaches aren't simple to use, aren't quick, and aren't scalable (like PPC), but they can bring in a lot of targeted leads, individuals who are already familiar with your material and have benefited from your assistance in the past. Not to mention the relationships, networking, and the sense of truly being "out there" assisting others.
Consider how much more straightforward your sales process would be, how much more engaged your subscribers would be, and how much more you might possibly sell. And how you're laying the groundwork to become a market authority figure.
Please if you find this article useful leave a comment down below or join our forum here if you have any questions.
0 Comments