10 Email Marketing Trending for 2021/2022

If there's one thing the pandemic has taught us, it's that plans can change rapidly. What you predict now could not be accurate tomorrow. To stay ahead of the competition, you must keep track of the latest trends and predictions on a regular basis.

Throughout the worldwide epidemic, several companies modified their strategy to digitally connect and communicate with their customers. As a result, email marketing saw a surge in popularity, and new email trends arose.

While this is undoubtedly good news, especially given the rise in email newsletter subscriptions, we must proceed with care! You must stay on top of current trends to keep up with the competition and nail your email marketing strategy.

These are the top email marketing trends that will dominate our inboxes in 2021 and 2022, ranging from plain-text emails and newsletters to social integration for hyper-personalization.

Here are the top 10 email marketing trends to stay on top of if you want to see a boost in engagement and conversions:

1. material created by users

One of the simplest ways to improve organic traffic and convert more clients is to include user-generated material in your emails. When users receive good customer feedback from a varied collection of people, they are more inclined to trust a firm, increasing their chances of becoming a converted, paying client!

The nicest aspect about user-generated content is that it is completely free and may be used in your emails. Consider include customer reviews, poll results, or photos of consumers utilizing your products/services in your emails, along with a simple CTA button, to increase trust.

You may even generate additional user-generated content by inserting a call to action in your emails to complete a survey or poll so that you can easily gather data the next time. If you have a large social media following, encourage your followers to post photos of themselves using your product or service and tagging you. Take advantage of the fact that this sort of merchandise is both new and affordable.

2. Make use of artificial intelligence to improve your results.

The notion of artificial intelligence continues to perplex many enterprises (AI). The use of AI in email marketing is viewed with skepticism by both new and professional marketers.

Even with cutting-edge technology and techniques, there is more data available online than any marketer could possibly obtain and analyze. Artificial intelligence, on the other hand, is capable of performing this task with minimum effort.

Artificial intelligence may be utilized for a number of purposes, including:

• Optimization of the survey.
• Using analytics to predict outcomes.
• At the same time, large volumes of client data are analyzed, and keywords are added utilizing an SEO optimizer.
• Making topic lines for emails.
• The length of time it takes to send a message should be reduced.
• Cleaning up mailing lists (look for clients who aren't responding to your marketing materials).
• Email campaign reorganization.

In brief, AI will aid in the speeding up of your email marketing campaign and the completion of time-consuming activities that would otherwise be completed by hand. However, before deploying AI, spend some time researching and calculating the costs, as it might be costly.

3. Make your newsletter more useful

Newsletters have long been considered the cornerstone of any email marketing strategy. Emails, on the other hand, have progressed beyond being only a conversion tool. They also allow you to tell tales, provide business advice, and engage with your audience to demonstrate your concern.

In your emails, curating bite-sized news, thought leadership articles, and industry updates is a great way to provide value to your readers. By delivering story summaries and referencing reliable sources, you may quickly provide information that is captivating, digestible, and relevant.

Any must-read email newsletter must have a solid framework, which is where templates come in. Many newsletter templates are available in AVADA Marketing Automation for a variety of occasions, like the Fourth of July, Men's Day, Sales, and more.

AVADA's type of newsletter delivers an introduction to your message with eye-catching photos, which quickly pulls in the subscribers and motivates them to take action and learn more. It's clean, good-looking, and easy to scan.

4. Mobile optimization

In today's world, mobile optimization is essential for any email marketing campaign. It is now more important than ever to ensure that every single one of your customers has a great experience while seeing your email - no matter where they check it!

It could be wise to get the help of a technology firm to ensure that your emails provide a great mobile experience. Alternatively, utilize an AVADA Marketing Automation responsive template, which is mobile-friendly and designed for various devices and email clients.

Artificial intelligence (AI) has become a critical component of many digital marketing campaigns, particularly email marketing. Depending on the number of customers you have, the numerous sorts of material you can offer from your CRM, and your systems, AI can also assist customize email content down to the individual customer level.

We require software development on many platforms to assist us to establish and maintain a management system. In other words, employing software outsourcing to construct a customer feedback management system might be an excellent option. As a result, you can make better strategic decisions on how to design the correct campaign type for various client categories.

5. Email campaign hyper-personalization

Customers don't want to be treated as just another gear in the machine; they want to know that the firms in which they invest value them. In email marketing, the lack of personalization that comes with automation might be an issue.

In recent years, marketers have realized that one of the most effective methods to do this is through extensive personalization.

Artificial Intelligence makes it easy to assure customization by gaining more data about your clientele. Customers are becoming more aware of how much information is collected about them. People naturally expect it to be utilized to better satisfy their needs; they only agree to give up their personal information in exchange for more tailored services.

Before writing an email that connects to such behaviors, analyze your client's purchase history, open rates, and favorite items or services.

Is it possible that some customers abandon their shopping carts before completing a purchase? In this case, your personalized email would underline this by including CTAs alongside your content as a friendly reminder.

Always remember to include the recipient's name and consider adding a customized note when personalizing a gift.

This is a highly popular trend, and the importance of personalization is increasing every day. As a result, in 2021 and 2022, the corporate sector is expected to place a greater emphasis on email marketing hyper-personalization rather than merely personalizing campaign aspects. Here's how to profit from this trend:

• Content or product recommendations based on audience groups.
• Promotions and communications tailored to certain target segments.
• Individually recommending items or content.
• Emails can be sent out based on shopper/visitor behavior.

6. Make your emails more interactive.

As technology evolves, interactive marketing improves engagement and is becoming more popular. Incorporating interactive marketing into your email campaigns is simple. It may be included in your strategy in a number of ways, including:

• Hover-over visuals and gifs
• Buttons and CTAs that move.
• User-controlled interactive product carousels and photos
• Rollover effects to highlight products.
• User-generated interactive content, polls, and surveys
• Optional design modes (choice of light mode or dark mode).
• Elements of gamification

Interactive marketing can assist you in creating an enjoyable and engaging user experience for your consumers. It may also be used to personalize communications by giving them quizzes and holiday cards that are specific to them.

7. Include animations.

Thanks to the inclusion of GIFs, dynamic backgrounds, animated symbols and typography, and CSS animation, creating a genuinely moving email campaign has never been easier. You may also use CSS animation to create transitions, which allows one piece of your email to seamlessly transition into another.

Many businesses are now using tiny motion features in their emails to grab the attention of their recipients. Uber's Halloween advertisement, for example, employs only a few simple animations to capture the viewer's attention - bats soaring over a full moon, a car's headlights lighting the black cat – but they're incredibly effective. Meanwhile, animated backdrops frame the entire email content within the motion itself, as seen in this other Uber example with dancing festive background symbols.

Animations can make your emails more engaging, but they can also slow down their loading speed. To ensure that your emails work effectively in the inbox, make sure you know how to minimize the size of your emails and check if you can include animations using codes.

8. Ensure customers privacy

Email recipients are more worried than ever about their privacy, and they are more aware of how their information is used. You must go beyond PCI and GDPR compliance to earn their confidence and loyalty. Make privacy the major topic of all your email messages to guarantee that you are meeting their expectations.

This means evaluating data privacy regulations on a regular basis and being honest with customers. Use your emails to warn customers about upcoming data privacy changes and to emphasize how you secure the recipients' data. This will also aid in the promotion of your company's ethical standards.

Being thoughtful and providing subscribers with the option to unsubscribe from mailing lists keeps a list current. You'll be able to focus more on those who stay when those who no longer want to receive your communications depart, allowing you to attract new subscribers who are interested in what you have to offer.

9. Increase the accessibility of your emails

Making your emails accessible to everybody is maybe the most important trend to keep in mind when planning your marketing. It's vital to ensure that your email message is read and understood by individuals of all demographics, abilities, and devices. To create a terrific user experience, simple things to consider are easy-to-read text and clear visuals, as well as intelligent use of typeface, size, and color.

Dark Mode, a popular visual and online design trend right now, is a great step toward making emails more accessible. The dark mode is easier on the eyes and increases contrast, making lighter-colored items pop.

10. Customers should be thanked

Personalization in the form of customer gratitude is here to stay! To give people a sense of worth, customer thanks letters might include the following:

• Invitations to early access
• Emails of gratitude
• Discounts on personalized birthday greetings

Consider adapting these emails to the current scenario, as many companies have done. Perhaps you could give discounts to front-line staff and healthcare workers; the important thing is to show clients that you are on their side.

Read also: 

5 Best Affiliate Marketing Tricks 2022

9 affiliate marketing programs for 2022

Famous herculist plus and how to send more than 180k+ email

If you run into any issues or have any recommendations, please post them in the forum.

Last but not least

The year 2021 will be hard, but it will also be full of new opportunities for enterprises throughout the world. Many new email marketing trends are emerging, and if you can take advantage of them, you will be ahead of the competition in getting into the inbox of your customers.

I hope you found these 10 email marketing trends to be useful, and don't forget to read our other email marketing articles. Good luck with your email marketing initiatives!